How to get noticed on line

Twitter, Facebook, MySpace, flickr, kaboodle, stumbleupon, etc, etc, etc, and so on. How do I get my etsy shops noticed amongst all the advertising going on in these "social networking sites". I don't see much socializing. I see lots of come see my new product, I am having a sale, come check out my low prices.

Is this what I also have to do to be seen? Does the squeaky wheel get the business? I don't know. It just doesn't seem like the right thing to do. The problem is when I do keyword searches for my items in google and yahoo, they are never on the first few pages.

What to do?

Might as well start here

Come visit my shops, mention blogger and get 10% off all purchases. How's that?
http://craftsfromtheheart.etsy.com
http://mustlovehomedecor.etsy.com

Online friends versus offline friends

Do you think online friends are just as fulfilling as offline friends you can actually see and do things with? Can you really get to know someone over the computer? Will they really be there for you in times of crisis, times of celebration? The best of both worlds would be to have both I imagine but in this world of technology we live in there isn't enough time in the day to email and see people.
What are your views? Do you tell your online friends think you would never tell your offline friends and vice versa? Have you made lasting friendships online? Let us know. Thanks.