Wednesday, July 11, 2007

Dogdays of online selling

Well these hot summer months are what weed out the part time sellers from the professionals. As a professional seller, you know that every year this slowdown is inevitable. Buyers are on vacation, spending time with family, or just getting out of the house. There are no major holidays to shop for, hence, no need to spend disposable income.
This is the time a smart seller uses to get their inventory ready for the busy months, increases their advertising presence, and pretties up their shops. It is not a time to sit around and whine about the decrease in sales, be proactive not reactive.
If you carry lots of summer items in your shops, you may want to have a sale to generate interest. The key is to still turn a profit. Do not undervalue your hard work. Whether it is time you spent creating an object or the time you spent looking for the item to sell. Of course buyers are always looking for bargains but you can make them feel they Need what you have.
Make sure you have professional photos, excellent descriptions, and offer excellent customer service. Packaging is key for return buyers. Make a buyer feel like he/she has just received a gift in the mail. Enclose a few business cards so the buyer can pass them on to friends. Include a hand written note whenever possible. Let the buyer know you are willing to work out any issues with them.
Now go out there and make the best of these slow days, maybe take a day or two off yourself.

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3 comments:

BrazilDesigns said...

Very good point: be proactive not reactive! Great blog entry. Everyone should ready it!

Sandra Williams said...

Amen! Great post with great advice!

PicturesOfLily said...

Great advice. Getting ready for the busy season is a great idea. Thanks.